Anna Banout, Poland

What does simplicity mean to you?

Simplicity is a clear answer to a complex problem. Simple product is an essence of the design process - reduced to minimum, accessible, inviting to interact with. 

What do notions like timeless or durability mean to you?

A great, timeless product communicates our culture and identity in a way that is appealing not only to us, but to the following generations as well - above trends and times.

What would you consider the perfect product?

One that communicates with the user in a very intuitive and transparent way; one you didn't realise you needed before and now you can't live without.

What sort of item would you consider passing on to your grandchildren? How would you describe it?

One that becomes an almost invisible witness of our everyday life; a silent companion, that is somehow special amongst other objects that we surround ourselves with. It doesn't matter if we fell in love at first sight with that object or developed a special bond over time - its phenomenon is purely subjective and that's what makes it so unique.

“A great, timeless product communicates our culture and identity in a way that is appealing not only to us, but to the following generations as well. It doesn't matter if we fell in love at first sight with that object, or developed a special bond over time - it becomes an almost invisible witness of our everyday life; a silent companion, that is somehow special amongst other objects that we surround ourselves with.”.

Anna Benout