Erdem Selek, USA

What does simplicity mean to you?

Simplicity or minimalism is what goes unnoticed. Similarly, a tree might have thousands of leaves yet visually do not distract and are beautiful.

What do notions like timeless or durability mean to you?

A timeless product should be visually silent and carry minimum meaning as possible. It should be like a canvas that lets users assign their own emotions. Emotions that we integrate into a product as designers may not be appealing to a person in future.

What would you consider the perfect product?

A perfect product is the one that is independent from time and location. It is the one that a person cannot tell which decade it belongs to and still finds it beautiful and useful no matter where he or she is.

What sort of item would you consider passing on to your grandchildren? How would you describe it?

I characterize it as the one that they still want to use and find appealing, instead of an object that they want to keep as a souvenir.

“Simplicity or minimalism is what goes unnoticed. Similarly, a tree might have thousands of leaves yet visually do not distract and are beautiful. A timeless product should be visually silent and carry minimum meaning as possible. It should be like a canvas that lets users assign their own emotions. Emotions that we integrate into a product as designers may not be appealing to a person in future.”.

Erdem Selek