Jonathan Radetz, Germany
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What for you is simplicity? Simplicity is very complex to achieve. But in itself, it will never be noticed. I like to reduce and organise a product or object to its essentials, but also think there should be a strong detail or an interesting story behind it. Sometimes simplicity can also just happen during the design process and everyone still has the feeling that it was complex to create it that simple. That’s what I like the most. Timeless is something what will stay instead of returning several times. You might not understand why, but it is something that feels like it has always been here, even should have been thought of or invented before you were thinking it that way. There is no such thing as the perfect product. But I suppose everything has its reason to exist. I like products that have a meaning and are able to communicate with the user. It might be something unnecessary - needs can be fulfilled easily, but it is always the unexpected object that can surprise you and brighten your day. In the end future will decide what kind of object that will be.
Jonathan Radetz
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