Pini Leibovich, Israel

What does simplicity mean to you?

Simplicity is the moment when function and composition behold one truth.

What do notions like timeless or durability mean to you?

A product that withholds cultural ideas that time renews again and again.

What would you consider the perfect product?

A perfect product seems as if it was always missing before it was made.

What sort of item would you consider passing on to your grandchildren? How would you describe it?

A product that contains family memories.

“Timeless product withholds cultural ideas that time renews again and again.Simplicity is the moment when function and composition behold one truth.A perfect product seems as if it was always missing before it was made”.

Pini Leibovich