Stine Aas, Norway

What for you is simplicity?

For me, simplicity is to cultivate an idea and show the essence of this in physical shape.

What for you is timeless / durability?

A durable product makes you happy. It is enjoyable to touch, watch and use and is therefore something that you want to keep and take care of.

What for you is the perfect product?

The perfect product is uncomplicated; it is something that looks effortless although there is a lot of work behind it. It is made of natural materials, leaving minimal impact on the environment.

How would you characterize an object you would consider passing to your (future) grandchildren?

It has to be something that has a lot of stories and memories attached to it.

“Simplicity is the idea’s cultivation and showing its essence in physical shape. A durable product makes you happy. It is enjoyable to touch, watch and use and is therefore something that you want to keep and take care of.”​

Stine Aas